Part of growing into adulthood means tearing down and reconstructing your narrative. This is
what introspective performer Abby Sage has done on her striking, intensely personal debut
album, The Rot, arriving spring 2024 via Nettwerk.
In the months following 2021’s Fears Of Yours & Mine EP and 2022’s The Florist EP, the
Toronto-born, Los Angeles-based Sage has an altered perspective — one that can only be
achieved by the natural passage of time. “My last projects were quite observational,” Sage says.
“I didn’t do as much internal digging as I would have liked. I was observing more than digesting
my own self.”
In between the creation of The Florist EP and The Rot LP, Sage spent most of her days in the
locales of London. Residing with her close-knit family, Sage’s wit, charm, and personal stories
had been heavily influenced by her time there. “More and more, I’ve been spending time in
London reconnecting with my mom’s side of the family. Having a home away from home to work
has opened up so many new perspectives allowing me to explore a different side of myself and
my music,” Sage shares.
Over a relatively short time span, Abby’s been praised by the likes of Billboard, Pigeons &
Planes, FLAUNT, CLASH, The Line of Best Fit, Under The Radar, Ones To Watch, Exclaim!,
Lyrical Lemonade, Sweety High, Early Rising, and more. Abby has graced the covers of
Spotify’s esteemed playlists, Lorem and indie pop & chill playlists as well as inclusion on their
New Music Friday, Fresh Finds, Indie All Stars playlists and more. She’s performed alongside
the likes of Suki Waterhouse, Gus Dapperton, Vacations, Lexi Jayde, and more.
Now with 10 all-new original songs in her arsenal, The Rot was made in collaboration with The
Florist’s London-based production team MyRiot aka Roy Kerr and Tim Bran, and Michael
Coleman in LA. It’s a lush, layered alternative pop gem where Sage’s silky vocals
kaleidoscopically twirl overtop dreamy synth-and-guitar melodies. Plunging new emotional
depths, Sage uses The Rot as a lens to dig into her relationship with sex, anxiety around her
own health, raw moments of loneliness, and, ultimately, accepting that change is inevitable.